1 tweets out of 6 is related to TV watching. But we strongly believe that it is the tip of the iceberg. Your viewers do talk a lot more about your TV shows, but you can’t reach them because it’s happening privately on Facebook, IM, BBM, texts... By integrating deeply with the on-screen content, we want to make the best synchronous communication platform around broadcast TV. That way, you’ll be able to engage more with them in real-time.
“A picture is worth a thousand words”. We used TV snapshots as a great and visual way to set context for conversations. Just compare the quality of comments on YouTube videos vs Facebook pictures. Unlike video excerpts, snapshots are easy to scan as people watch TV and are fast to load on slow mobile networks. And, it feels kind of magical to hold a snapshot of your favorite actor in your hand.
We see Zapkast as a communication backbone that connects your broadcast stream and your audience in real-time. We cannot disclose our roadmap here, but you’ll soon be able to deeply engage with your fans. In real-time. Across mobile platforms. In an immersive and friction-less way. Trust us, we’re only getting started.
“Don’t trade analog dollars with digital pennies”, CBS CEO. As Silicon Valley giants are trying to disrupt the living room, TV Networks are facing huge challenges. At Zapkast, we’ll focus exclusively on enhancing broadcast TV and keeping TV ad dollars flowing. To put it straight: we ride together, we die together. If you’re interested in talking with us, please, drop us a line at tv@zapkast.com
